What Stories Do Your Customers Tell?
No matter what happens (good, bad, or indifferent) every customer has an experience and story to tell about working with you. What is the story…
Branding
What is a power brand?
I remember in a job interview, a future boss and mentor told me that his dream was that the company would become a power brand.…
Considering a Logo Redesign
A logo redesign is about as fun as it gets in the marketing world, but in most cases, we should set aside our excitement and…
NFL Logo Change
I have long admired the way that the NFL changed their logo several years back in 2007 and even included in a post on logo…