Marketing ROI Calculator – Passing the Stupid Test
I once arrived at an organization and one of the first things to cross my desk was a $16,000 contract for advertising in a magazine. …
Marketing
Avoiding the Self-Reference Criterion
The American Marketing Association defines the self-reference criterion as “The unconscious reference to one's own cultural values or one's home country frame of reference.” I…
When to Use Vanity Numbers
I recently emailed someone and received their out of office reply which suggested that I could call the company’s vanity number, 800-JKL-MNOP (numbers are made…
The Ultimate Interviewee Question
The best marketing question to ask in a job interview. I’ve always thought the job interview process is a little strange. For the most part,…
What Warren Buffet Teaches us about Investing in Good Marketing
Warren Buffet is an incredible story of going from having nothing to being one of the richest people alive. There are many Buffet investing tips,…
Marketers are Evil
My wife is always telling me how evil marketers are. She might be right, but that’s no reason to resort to name calling! She might…
Considering a Logo Redesign
A logo redesign is about as fun as it gets in the marketing world, but in most cases, we should set aside our excitement and…
NFL Logo Change
I have long admired the way that the NFL changed their logo several years back in 2007 and even included in a post on logo…
What about the other P’s? Getting away from defining marketing as promotion.
There is a big misunderstanding in the world about marketing. I’ve always thought that, but I’ve recently been struggling to fill a marketing position and…
Marketing is Business
If there’s one thing you need to get right in business, it’s marketing. Wow. Just like that I offended 99% of the business world that…