I Hate Great Marketing
Great marketing isn’t about connecting with YOU, it’s about a connection with the target audience. Some of the best ads may be something that you…
empathy
Do you speak “customer” fluently?
I’ve missed a few weeks with the birth of our fifth child, but that experience gave me some great new ideas to post. I…
5 Tips for Forging Stronger Customer Relationships
I’ve missed a few weeks with the birth of our fifth child, but that experience gave me some great new ideas to post. I hope…
Avoiding the Self-Reference Criterion
The American Marketing Association defines the self-reference criterion as “The unconscious reference to one's own cultural values or one's home country frame of reference.” I…
When to Use Vanity Numbers
I recently emailed someone and received their out of office reply which suggested that I could call the company’s vanity number, 800-JKL-MNOP (numbers are made…
Clarity, Please!!!
Last week I attended Boy Scout camp with my oldest son on his first scout camp experience. He was excited. I was excited. We couldn’t…
Brevity in Business
We’ve all heard the expression “less is more”, but it perhaps was most clear on a hot, July day in 1863 in Gettysburg Pennsylvania, when…