Value: What the Soup Nazi Teaches us about Marketing
Just like the realtors tell you location, location, location, great marketers will tell you value, value, value. We get a great lesson on that from…
Finding the Cure for Low Unemployment
From an employer’s perspective, the problem is simple: The labor pool is just too shallow.
The Tripp Silver Spoon Legend
This is an off topic for this blog, but I really don’t have a better place to post this. My hope is that by publishing…
What Stories Do Your Customers Tell?
No matter what happens (good, bad, or indifferent) every customer has an experience and story to tell about working with you. What is the story…
My ADHD Advantage
Normally I write about strictly business issues in this blog, but I feel compelled to write about this subject and this is my best venue.…
6 PowerPoint Tips to Improve Your Mediocre Presentation (PowerPoint Template Download)
I spent a couple of days this week at a conference. It was a nerdy conference, so of course, to the outside this was going…
5 Tips for Tradeshow Marketing
This week, I’ve been hanging out of a tradeshow. I love tradeshows when they work. Where else can a large group of primed and ready…
You can’t handle success!
If success started coming, would you be ready for it? Of course you say, “yes,” but too often, that might not be the case. This…
Timeless Search Engine Optimization
Penguin, Panda, Mobilegeddon, Pirate, Hummingbird, and my personal favorite… Boston. Every single Google search engine algorithm tweak is big news in the marketing world. Folks…
Picking the Right Advertising Channels (Awareness versus Direct Response)
With so many choices and venues, to advertise, it can hard to pick the right advertising channels with limited funds. Of course, we can’t answer…