Avoiding the Self-Reference Criterion
The American Marketing Association defines the self-reference criterion as “The unconscious reference to one's own cultural values or one's home country frame of reference.” I…
Leadership
Clarity, Please!!!
Last week I attended Boy Scout camp with my oldest son on his first scout camp experience. He was excited. I was excited. We couldn’t…
We All Learn Differently
When entering junior high, studying a foreign language became an option for me. It was generally reserved for only the best students (which I wasn’t),…