I Hate Great Marketing
Great marketing isn’t about connecting with YOU, it’s about a connection with the target audience. Some of the best ads may be something that you…
Are schools preparing kids for business?
While watching The Tale of Despereaux on Tripp family move night, there was an entertaining scene that really got me thinking. In the scene, Despereaux’s…
Do you speak “customer” fluently?
I’ve missed a few weeks with the birth of our fifth child, but that experience gave me some great new ideas to post. I…
5 Tips for Forging Stronger Customer Relationships
I’ve missed a few weeks with the birth of our fifth child, but that experience gave me some great new ideas to post. I hope…
What is a power brand?
I remember in a job interview, a future boss and mentor told me that his dream was that the company would become a power brand.…
Marketing ROI Calculator – Passing the Stupid Test
I once arrived at an organization and one of the first things to cross my desk was a $16,000 contract for advertising in a magazine. …
Avoiding the Self-Reference Criterion
The American Marketing Association defines the self-reference criterion as “The unconscious reference to one's own cultural values or one's home country frame of reference.” I…
When to Use Vanity Numbers
I recently emailed someone and received their out of office reply which suggested that I could call the company’s vanity number, 800-JKL-MNOP (numbers are made…
Clarity, Please!!!
Last week I attended Boy Scout camp with my oldest son on his first scout camp experience. He was excited. I was excited. We couldn’t…
We All Learn Differently
When entering junior high, studying a foreign language became an option for me. It was generally reserved for only the best students (which I wasn’t),…