What Stories Do Your Customers Tell?
No matter what happens (good, bad, or indifferent) every customer has an experience and story to tell about working with you. What is the story…
marketing
5 Tips for Tradeshow Marketing
This week, I’ve been hanging out of a tradeshow. I love tradeshows when they work. Where else can a large group of primed and ready…
You can’t handle success!
If success started coming, would you be ready for it? Of course you say, “yes,” but too often, that might not be the case. This…
I Hate Great Marketing
Great marketing isn’t about connecting with YOU, it’s about a connection with the target audience. Some of the best ads may be something that you…
Do you speak “customer” fluently?
I’ve missed a few weeks with the birth of our fifth child, but that experience gave me some great new ideas to post. I…
5 Tips for Forging Stronger Customer Relationships
I’ve missed a few weeks with the birth of our fifth child, but that experience gave me some great new ideas to post. I hope…
What is a power brand?
I remember in a job interview, a future boss and mentor told me that his dream was that the company would become a power brand.…
Avoiding the Self-Reference Criterion
The American Marketing Association defines the self-reference criterion as “The unconscious reference to one's own cultural values or one's home country frame of reference.” I…
Marketing is Business
If there’s one thing you need to get right in business, it’s marketing. Wow. Just like that I offended 99% of the business world that…